A northern iGaming innovation lab.

We are a small, AI-native product lab at Slottsbacken 8, in Stockholm's old town: four people and eight AI agents. We build our own products for regulated casino and sportsbook operators, and we help other teams build theirs.

Thirty years of product, twenty in iGaming

Between us we have spent more than thirty years building digital products, and twenty of them in iGaming, sportsbook and casino. We know what it takes to ship in a regulated market, and what players and operators actually need.

That experience now goes into our own products: Pitbot.AI for player support and Portico Play for player engagement, both built for regulated operators and both run beside the tools they already have.

We design and build in one loop, with a team of AI agents that plan, write, test and ship alongside us under rules we designed: a plan approved before work starts, tests first, a person merging every change. New products go in front of real users early, and delivery runs the way a regulated market expects. The same team and the same way of working are available for your product.

What the lab builds

Also from Luminbrane

The team

Marcus Adolfsson

Founder

Decades in product development. Before founding Luminbrane, Marcus was General Manager of Derivco Sweden for eight years and Director of Product at Derivco Sports for six, after Head of Product and Product Owner roles in gaming.
LinkedIn
Richard Kårström

Principal Design Engineer

Twenty years in UX/UI and design leadership, and a Red Dot winner. Richard designs and builds game UI and iGaming products, from concept to shipped product.
LinkedIn
Shiva Chavoshian

UX/UI Designer

Shiva digs into what users need, researches it, and turns what she finds into design strategies and intuitive user journeys.
LinkedIn
Luan Nguyen

PostgreSQL Database Engineer

A Postgres expert with deep roots in database architecture and performance tuning, where technical engineering meets business efficiency.
LinkedIn

An AI-native lab

Four people. Eight AI agents. One team.

Our agents work beside us every day. They capture ideas, plan and write code, ship releases, answer support, watch the alerts, draft sales outreach and write content. Each has a clear job, its own memory and a personality, and all of them run on Anthropic’s Claude models.

Every afternoon Iris shortlists what Bob should build overnight. We pick, Bob works through the night, and in the morning we test what he made. We call it Night Shift.

A plan is approved before any work starts
Tests first, and a person reviews and merges
Every release and every sales email waits for a person’s yes
If an agent is unsure, it says so instead of guessing

Illustration of six of the agents at a team day in Stockholm: Maeve, Bob, Argus, Iris, Otto and Reala behind their name plates — The agent team, as drawn for our Lab notes.

Otto

Backlog

Turns ideas from any conversation into properly filed tickets on the right project, so nothing evaporates.
Iris

Product manager

Triages requests, writes the proposal and plans the work. Every afternoon she shortlists what Bob builds overnight.
Bob

Builder

Shows a plan before he writes a line, writes the tests first and opens a pull request. He never merges to main himself.
Reala

Releases

Gathers what changed, writes the release notes, ships through CI and narrates the deploy. Nothing leaves port by accident.
Maeve

Support and docs

Answers support from our own documentation, logs or escalates the rest, and keeps that documentation up to date.
Argus

Night watch

Reads every alert, says what it means in plain words, checks whether it is already known and files it if not.
Selma

Sales

Drafts outreach for each product from its playbook. Nothing is sent until a person says yes.
Mateo

Content writer

Researches a topic, writes the draft and checks every claim against the facts before a person decides what is published.