Christmas Calendar from Portico Play: 24 doors, 24 games, 1–24 December · 1–24 DecSee the calendar Work with the lab
The team that built Pitbot and Portico Play, on your product.
Product and development consultancy for operators, studios and anyone building in a regulated market. Thirty years in product, twenty of them in iGaming, sportsbook and casino.
Product strategy & management
Discovery, user research, roadmaps and the product calls that get a launch over the line.
We define the product vision with you, find out what players and users really need, and turn it into a roadmap your teams can deliver. Priorities are set by user needs and business goals, and every step has a measurable outcome.
Includes
- Product strategy and vision
- Roadmaps and prioritisation
- User interviews and usability studies
- Journey mapping and analytics
- Business and market analysis
Design: UX, UI & brand
From flows and game UI to design systems and brand, designed and built in one loop.
Wireframes, prototypes and finished interfaces that are clear, accessible and on brand, from casino lobbies and game UI to back-office tools. We also build the brand around a product: identity, guidelines and the design system that keeps it consistent.
Includes
- Interface and game UI design
- Prototyping and usability testing
- Accessibility (WCAG)
- Visual identity and brand guidelines
- Design systems
Architecture & AI engineering
Platform architecture, Postgres and data, eCommerce and payments, and AI agents that hold up in regulated markets.
Architectures that scale with the business and stay secure and maintainable: system design, the tech stack, and a data layer tuned for speed and reliability. We build payment and checkout flows, and AI agents that work with your data and keep a person in the loop where it matters.
Includes
- System design and tech stack
- Postgres schema design, tuning and migrations
- Performance and security
- eCommerce, payments and conversion
- AI agents and integrations
Delivery: project & programme
Project and programme management that keeps several teams, vendors and a launch date in step.
Agile or traditional, we plan the work, manage the dependencies and steer the change, so complex programmes land on time and in scope. Delivery is set up for regulated markets: tickets, review gates and traceable releases.
Includes
- Project and programme management
- Planning and resourcing
- Change management
- Vendor and stakeholder coordination
- Release and review process
How the lab works
The same way we build our own products.
- 01
Design and build in one loop
The people who design it also build it, so a prototype is working software from day one and ready to hand over to your team.
- 02
Real users, early
New products go out as betas and earn their next step on real feedback, not on a slide.
- 03
Made for regulated markets
Tickets, review gates and traceable releases, set up with ISO 27001, security and the EU AI Act in mind.
- years in product development
- 30+
- years in iGaming, sportsbook and casino
- 20
- products launched
- 100+
Our team has built products for
Why operators trust the lab
Decades of product leadership, now in an AI-native lab.
Marcus Adolfsson
Founder. Decades in product development, and eight years running Derivco Sweden.
- General Manager · Derivco Sweden 8 years
- Chairman of the Board · Derivco Sweden
- Director of Product · Derivco Sports 6 years
- VP of Product · Derivco
- Head of Product · At The Front Line, gaming consultancy
- years in product development
- 30+
- years in iGaming, sportsbook and casino
- 20
- products launched
- 100+
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On the road to ISO 27001
Risk assessment, written policies, access reviews, same-day offboarding and yearly security training. Vanta checks our controls continuously and Workstreet guides us through the standard.
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Penetration tested
Our prioritised products have been through an external penetration test, and it went really well. The few observations are handled as normal work.
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A person where it matters
In Pitbot, responsible-gambling and regulator cases go straight to a person, marketing stops for players with open sensitive cases, and every AI decision lands in an append-only audit trail.
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Built for regulated markets
Certification has its own lane on our roadmaps, and our Lab notes work through UKGC rules in detail. With twenty years in iGaming across the team, we know what an auditor and a player both expect.
Contact
Book a pilot, or start a project.
Tell us what you want to try: Pitbot, Portico Play, both, or help with a product of your own. We answer within a day.
Book a call
15 minutes with Marcus
Email us
[email protected]
Visit the lab
Slottsbacken 8, 111 30 Stockholm
Barcelona · 18–20 Jan 2027
Meet us at stand 4K12, hall 4
Try Pitbot and Portico Play with the team that builds them.
Send us a message
Tell us what you are working on and we will get back to you with next steps.